It counts from the conversation
Log a call and the timer drops to zero. The next reminder moves with it.

Who it’s for › Calendar reminders
A repeating event fires whether or not you spoke yesterday. After the fourth wrong one you stopped reading it, and then you deleted it.
What you type stays on this page. We don’t save it or send it anywhere.

Olivia
You talked today
About a month later, at 6:00 PM
You haven't talked to Olivia
It's been a month. Just say hi.
nowThe faces show how long it’s been since you talked to a friend.
Swipe right when you talk. The clock resets.
Ciao! counts from the last time you talked to someone, not from a date. If your rhythm with Marco is three weeks and you call him on day ten, you log the call and the next reminder moves to three weeks after it.
If you’d like to try it with Apple Reminders first, the blog has a guide to an iPhone reminder that repeats after you complete it.
Sources: MacMost, How To Use Repeating Reminders · Apple, repeating events in Calendar. Checked on 4 November 2026.
A calendar counts from a date. It has no idea you were on the phone for an hour last night.
Snooze, snooze, dismiss. Within a month it is furniture you look straight past.
Every friend on the same fortnightly repeat, whether that fits them or not.
Log a call and the timer drops to zero. The next reminder moves with it.

Every day, every week or two, once a month, once every couple of months, or an exact number of days or weeks.

A note when someone is due, and a small stack of cards on Sunday. Not a list that grows while you are not looking.
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