Who it is for
For when you don’t see your friends every week any more.
You moved, or they did. Or the job changed, or the baby arrived, and the gaps between messages got quietly longer until one of them was four months. Nobody decided that. Ciao! is for the people it happened to.
This is you if
One of these will be uncomfortably close. Open it and see.
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You moved abroad
The people you grew up with are in a time zone you have to do maths for. You are asleep when they are free.
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Your parents are getting older, and far away
You mean to call on Sunday. You call three Sundays later, and the size of the gap is worse than the call would have been.
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You are a bad texter and you know it
Nothing is wrong with you. Starting a conversation out of nowhere is just harder for you than it looks from outside.
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Your calendar stopped working for this
A repeating event fires whether or not you spoke yesterday. After the fourth wrong one you stopped reading it.
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Everyone scattered after university
Six people who saw each other every day for three years, now in five cities and one group chat nobody writes in.
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Out of sight really is out of mind
If somebody is not in front of you they are not in your head. That is how your attention works, and meaning well does not change it.
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You just had a baby
You are not ignoring anyone. You are asleep by nine and the days have stopped having names.
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You work from home now
The friendships that ran on being in the same building did not survive it, and nobody noticed at the time.
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You are always in another city
You reply on planes and forget by landing. The good intention is real. The follow through is not.
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They moved, not you
Everything is where you left it except the person. That one is harder, because nothing in your day changed to remind you.
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You are in your forties
Nobody fell out. People had children, or moved for work, and the circle went quiet one person at a time.
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You decided to be better at this
You do not need a reason. You noticed you were letting people go by accident and would rather not.
What they wrote afterwards
From the App Store reviews, in their words.
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“I always forgot to call mom”
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“a gentle reminder… without making it feel like a chore”
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“not notification heavy”
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“moved all this tracking from my calendar”
Start with the three you miss most.
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