Who it is for › Out of sight
For people whose brain works on out of sight, out of mind
If somebody is not in front of you they are not in your head. That is how your attention works, and meaning well does not change it.
What this actually looks like
You are not cold, you are not reminded
The moment somebody leaves the room they leave your working memory. It has nothing to do with how much you like them.
You remember at useless times
Three in the morning, halfway through a shower, in the middle of something you cannot stop.
Anything that nags gets muted
An app that pings all day is off within a week, and then it may as well not exist.
What Ciao! does about it
A memory that lives outside your head
It holds the who and the when, so you do not have to keep any of it.
One buzz a week, at your hour
Not fifteen. One. Set the day and the time and then forget about it.
Faces on your home screen
A widget showing who is drifting, so the people you cannot hold in mind are in front of you again.
