Ciao!

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Ciao! vs KeepUp

KeepUp: Stay in Touch, by 16th Street Holdings LLC

An app that brings the other person in. You pick a rhythm, they accept the invite, and the catch-up lands on both calendars, with postcards and calls inside the app.

1 rating in the US App Store, October 2026. Released in July 2026. Also on Android.

  Ciao! KeepUp
What it costs One payment
$9.99
Calling $2.99 and Scheduling $0.99, each starting with free months (billing period not stated)
Free tier 3 friends Not stated. Postcards are always free to receive
Account needed None Yes
Where it runs iPhone iPhone and Android
Where your notes live Your phone and your own iCloud KeepUp’s servers
A creature for each friend 15 animals, 6 moods No
A weekly swipe deck Yes No. Calendar events, or a nudge for each person

Every row comes from KeepUp’s own App Store listing or website, read on 2 October 2026. Nothing here is taken from another app’s reviews.

Sources: KeepUp on the App Store

Where KeepUp wins

  • •It sets the date. KeepUp finds a time that suits both calendars and puts the catch-up on each.
  • •Postcards: write one update with photos, and the people you choose each get their own copy, on your rhythm.
  • •Calls inside the app, end-to-end encrypted, with conversation starters and games like Would You Rather.

Where Ciao! wins

  • •Your friends never see it. Nobody gets an invite, and nobody learns they are on a schedule.
  • •You talk where you already talk. Ciao! has WhatsApp, Message and Call buttons and stays out of the conversation.
  • •No account, and one payment of $9.99.

Which one should you actually get?

These two apps want different things. KeepUp is for when both of you want regular catch-ups and are happy to share calendars and an app. Ciao! stays private on your phone: your friends never know it exists, and you reach them on WhatsApp or by phone like you always do.

Three friends free. Decide after that.

Get Ciao! on the App Store